Why your SME needs an phone answering service in 2019

Do you have a telephone answering service for your small or medium-sized enterprise (SME)? If you don’t have one of these services in place already, you may well be considering implementing one in 2019.

Often one of the top reasons companies will look at having a telephone answering service is in relation to cutting costs. Lots of small businesses don’t have the in-house resources available to take high volumes of calls, especially outside of office hours.

Along with the potential of saving your company money, there’s plenty of other ways in which telephone answering services could improve your business. In this blog we will outline some of the major benefits of utilising a telephone answering service like Message Direct for your SME.

  • Stay in control

By limiting your phone answering capabilities to the resources you have in-house, you are leaving a great deal of customer communications up to chance. Your customers may need urgent assistance at a time when you are unable to answer the phone. What then? At the very least, you will be left with an unhappy customer, and potentially the situation could be more serious. By implementing a telephone answering service for your business, you take control of these communication opportunities.

  • Never miss a lead

A 24/7 call answering service such as Message Direct helps your business to capture every lead that comes into your business. Don’t miss sales opportunities! If your potential customers are far enough through their journey to be phoning you, it would be a waste to lose them to an unanswered phone.

  • Improve brand reception

When it comes to developing trust between your company and its clients, professional telephone liaisons are key. Telephone exchanges create a sense of immediacy, presenting your business as proactive and on the ball. This is fundamental for customer satisfaction, but it’s also extremely important for B2B exchanges.

  • Maximise customer loyalty

Telephone calls are much more personable than email exchanges. People find it’s much easier to get a point across, with much less room for things to get lost in translation than with emails. You can also convey emotion a lot more easily over the phone. This can be a great way to make potential clients feel welcome and existing customers feel valued.