Category Archives: Useful Information

Getting the Right Multichannel Marketing Mix in 2017

When you’re seeking to grow your business, it’s essential that you have a robust marketing strategy that employs a multichannel promotional mix.

With the increasing ubiquity of digital marketing methods, old and primarily offline strategies will no longer be as relevant. However, the good news with modern digital marketing is that it tends to be far more cost-effective, targeted and results-driven than offline methods of old. Continue reading

Can small businesses be green?

As a small business owner, you could be forgiven for thinking that only large corporations have the time and resources to introduce a number of green practices. There are, however, a number of cost-effective initiatives that small businesses can put in place to make the company more green. We’ve put together some key ways you could have a greener business without eating into your budget.

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How Customer Journey Mapping Can Transform Your Business

At Message Direct, we obsess about customer experience – both as it pertains to our clients and the clients they serve. After all, our primary responsibility is to help our clients communicate with their customers more clearly and effectively. Clear and effective communication is a cornerstone of positive customer experience – and we believe that makes what we do all the more important.
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A Stress Free Lifestyle for the Self-Employed

If you are self-employed, you probably enjoy many benefits that those who work for an employer on a full-time contract do not but these benefits can come at a cost. There are a number of drawbacks of being self-employed that need to be carefully managed if you want to make sure they do not become major problems. In this article, we are going to take a brief look at how you can minimise the drawbacks associated with self-employment and leave yourself free to enjoy all of the advantages.
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Turning a Hobby into a Lucrative Source of Income

The majority of people go through their lives doing jobs that bear little or no relation to the things in which they are truly interested. They apply for positions with salaries that they hope will be enough to cover their living expenses and leave them with a small amount of cash for occasional treats but that are otherwise largely unappealing. Whilst it is understandable that so many people place practical considerations far above their own personal interests, it is a shame to have to go through life working at jobs that provide one with so little satisfaction. But what if this is not the only choice open to you? What if you could turn a hobby about which you are truly passionate into a lucrative source of income? Below, we look at some of the factors you need to consider when trying to turn a personal interest into a revenue stream.
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How to Succeed as a Freelancer

Certain professions lend themselves better to freelancing than others but whatever your particular area of expertise, there is a good chance that you could use your knowledge and experience to make a good living from it on your own terms. The key to success as far as freelancing is concerned is organisation: you need to make sure that you plan your move from full-time employment to freelancing meticulously so that you are ready for every challenge you will face. In this article, we are going to look at what some of those challenges are likely to be and how detailed planning will help you to deal with them.
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Starting a New Business on a Small Budget

Many people dream of starting their own business and becoming financially independent but comparatively few actually take concrete steps to turn their dream into reality. If you have a great new business plan but a lack of start-up capital is preventing you from putting it into action, the hints and tips in this article may help you to take the necessary leap of faith and see whether your plan is truly viable or not.
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How to Maintain Laser Focus When You Work from Home

Technology is making it increasingly possible for professionals to work from home – whether they do so independently, entrepreneurially or through an agreement with their employer. And with record numbers of Britons working from home, it’s probably also safe to say that today’s professionals are more concerned than ever with how to maintain focus in a non-traditional work environment.
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Turning Customer Complaints into New Sales

Many sales managers assign the task of dealing with customer complaints to the most junior members of staff in the office, leaving their top sellers to cultivate new business and handle incoming enquiries. While this may at first appear to be a sensible approach – after all, why waste your best performers on customers who are probably never going to do business with your firm again? – It is almost certainly the wrong way to deal with serious complaints. In this article, we are going to discuss how best to deal with customer complaints and why they should be regarded as golden opportunities rather than undesirable annoyances.
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