Did you know that most websites do not use a Content Management System (CMS)? A recent study by research company W4Techs found that 65 per cent of sites do not use a CMS, but are these sites making a fundamental mistake?
The majority of websites on the net are static sites, which just give users access to basic information about a company and its services, but could these simple sites be missing a trick by excluding a CMS?
There are so many benefits to using a CMS, even for the most basic of websites, so this stat comes as a bit of a surprise. It seems illogical that so many sites are not taking advantage of the perks of CMS. Here are eight very valid reasons for using a CMS, to help you make an informed decision about handling your website’s content:
If you use a CMS then there is no need to understand HTML, CSS or any other kind of complex programming language. This makes your site editable by a wider section of your team. Anyone who might be happy using a word progressing program, like MS Word, can use a content management system.
A content management system liberates a company from relying on an IT department or developer to make basic changes to their website and its content. Because no coding is involved, gone are the days of having to email someone to make a simple edit to your site, or put up a blog post.
Following on nicely from point 2, because you don’t need to use a developer then you will be saving their time and your money. A CMS could even do away with the need for a developer altogether, again promoting excellent cost savings.
A good content management system stores a website’s content in an area that’s completely separate from the main site that is presented to the public. This dynamic approach to content makes updating the website both easy and fast when compared to a static site, where you have to tediously copy and paste content to multiple pages. With a CMS you just need to do it once and the job’s done.
A CMS gives a company the ability to allow multiple users to work on a site simultaneously, promoting a collaborative approach to your website.
6. Remote working
As most content management systems are online, then users can access them from any computer, smart phone or device with an internet connection.
7. SEO optimisation
A good CMS will help a website boost its position in the search engine rankings. Most have clever built-in SEO tools like keyword monitoring and XML sitemap creation.
8. Future proof
A website powered by a CMS uses current web standards, keeping your website up to date with the latest technologies.
So, does every website need a content management system? If you are comfortable with HTML and own a static site, the answer is probably no. But, in most other cases, a CMS is a vital tool too keep your website up to date, efficient, accessible and flying high in the search engine rankings.
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