Running a successful outbound calling campaign is a daunting task – and it certainly isn’t for everyone. Indeed, at Message Direct, we’ve found that it takes a certain type of person to thrive when it comes to calling up others to see if they’re interested in learning more about a particular product or offering.
Even with the best will in the world and the most careful planning, your company could one day be faced with an unexpected major staff shortage of a magnitude that has the potential to cause serious disruption to your business activities. It could be a flu epidemic that takes down half your workforce, an industrial dispute that leaves you with a skeleton staff, or a natural disaster such as the Great Storm of 1987, which caused large-scale cancellations of public transport services and left companies in London with almost nobody in their offices for a whole day. You cannot avoid such calamities when they happen but you can put policies in place that minimise the impact they have on your bottom line. Continue reading
At Message Direct, we’ve learned a thing or two about effective message taking over the years. While the act of receiving and relaying information may seem relatively straightforward and difficult to get wrong, we’ve found that there’s a profound difference between adequate and effective message taking.
In fact, there are some situations in which a message that was – by all rights – ‘good enough’ actually ends up failing to serve its purpose. After all, a long and otherwise detailed message that fails to mention some key bit of information might as well not be delivered at all.
While many businesses have unexpected spikes in the volume of enquiries or complaints they receive from customers, others are faced with large seasonal swings that occur on an annual basis. The ability to deal with these swings effectively is essential for the continued financial wellbeing of the companies in question, which is why all of the longstanding ones have tried and tested measures in place to achieve this aim. However, if you are just starting out in an industry that is affected by big seasonal swings in demand, you will not necessarily know how to cope with them. With this in mind, we have put together a guide for new businesses entering markets where seasonal fluctuations in the volume of customer enquiries, orders, or complaints are a fact of life.