If your company is currently in the throes of rapid growth, then there’s a good chance that you’re investing a great deal of energy marketing calls that you can ultimately convert into sales and new deals. These calls are of critical importance, as they lead to meetings with new clients and, in some cases, direct sales with customers.
We’ve written before about what an important role trust plays in relationships with clients and customers. Specifically, we offered insight into how you can garner more trust on the phone simply by exercising more control over your voice. Today, we’re going to take a broader look at trustworthiness and how it plays out in the professional realm.
With the development of so many new channels of digital communication, there has been a noted decline in phone skills amongst the Millennial generation in recent years. In day-to-day life, this may not be much of an issue. After all, who needs phone skills when you can text, video chat or simply send a message? However, the stakes are different in the workplace, where placing and answering phone calls are still an integral part of the process.
Customer experience isn’t just another buzzword, though it’s in danger of becoming one. It is, as IT research and advisory company Gartner defines it, “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”
An influx of incoming telephone calls should be every business owner’s dream come true. In reality, an influx of incoming calls can be a very demanding experience, one that many business organisations find themselves struggling under the weight of.
If you haven’t learned that it’s not only easier to sell products and services to your existing customers but more cost-effective as well, it’s about time you learned. While your customer acquisition costs mightn’t be unbearably high, it’s still in your best interests to retain the customers you’ve already earned, because that way the costs incurred by acquiring customers falls while at the same time your revenue rises.