Monthly Archives: December 2014

Getting the right multichannel marketing mix in 2015

Multichannel

Traditional marketing techniques, such as billboards, print, broadcasting and television, have had a definite wake-up call since online marketing, particularly social media marketing, arrived on the scene. We understand only too clearly that retailers and service providers now have to negotiate a veritable minefield of marketing opportunities. Continue reading

8 Reasons You Need a CMS

CMS

Did you know that most websites do not use a Content Management System (CMS)? A recent study by research company W4Techs found that 65 per cent of sites do not use a CMS, but are these sites making a fundamental mistake?

The majority of websites on the net are static sites, which just give users access to basic information about a company and its services, but could these simple sites be missing a trick by excluding a CMS? Continue reading