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Do people still leave answerphone messages?

When it was invented in the 1980s, the answerphone became a hugely celebrated addition to the telephone. The idea of leaving a recipient a message even when they weren’t available to answer the phone seemed incredible, and it wasn’t long before people all over the world were using answerphones in their daily lives. Next came the option to use voicemail on your mobile phone, allowing people to leave and listen to messages wherever they were. Continue reading

The Importance of being Mobile Friendly and the ‘Click to Call’

Is your website mobile friendly?

It is no longer safe to assume that your website visitors will be using a traditional desktop or laptop computer. People are increasingly using mobile devices to search, browse and purchase from website. The problem is traditional websites, even those that were only developed a few years ago might not be commonly formatted for mobile display and therefore do not render well on modern mobile devices. A mobile friendly website is designed to display properly on smaller screens such as iPhone or Android smartphones or tablets. Unlike standard desktop websites, a mobile-optimized site adjusts to the smaller screen size and formats the website content in a mobile-friendly manner. Continue reading

Getting the Right Multichannel Marketing Mix in 2017

When you’re seeking to grow your business, it’s essential that you have a robust marketing strategy that employs a multichannel promotional mix.

With the increasing ubiquity of digital marketing methods, old and primarily offline strategies will no longer be as relevant. However, the good news with modern digital marketing is that it tends to be far more cost-effective, targeted and results-driven than offline methods of old. Continue reading

The Importance of Customer Service

Good customer service continues to be the linchpin of a successful business in the modern age. But there are two crucial resources that any company must have in order to satisfy a customer’s needs: a website and a contact telephone number. After all, being contactable is the first step to enabling new and existing customers to reach out to you. Continue reading

Can small businesses be green?

As a small business owner, you could be forgiven for thinking that only large corporations have the time and resources to introduce a number of green practices. There are, however, a number of cost-effective initiatives that small businesses can put in place to make the company more green. We’ve put together some key ways you could have a greener business without eating into your budget.

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